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U.S. News & World Report reveals the 2024 Best OTC Medicine & Health Products

The 2024 edition includes more than 30 new product categories and new dermatologist expert panel reviewers.
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U.S. News & World Report published its second annual Best OTC Medicine & Health Products rankings. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. 

The brands with the most No. 1 products among the 2024 rankings are NatureMade, followed by CeraVe and Neutrogena; the companies with the most No. 1 products are Kenvue, followed by Haleon and Pharmavite. 

“With hundreds of thousands of over-the-counter health products on the market in the U.S., the U.S. News annual Best OTC Medicine & Health Products rankings help consumers choose the best OTC products for themselves and their families,” said Sumita Singh, general manager of Health at U.S. News. “Continuing our commitment to offer consumers trusted, data-backed ratings and rankings to help with their healthcare decisions, the 2024 evaluation features statistically ‘best’ brands evaluated by hundreds of pharmacists and dermatologists.”

[Read more: What are consumers’ attitudes about OTCs?]

In partnership with global market research firm The Harris Poll, U.S. News surveyed 354 pharmacists and 122 dermatologists practicing in the United States regarding 132 product categories such as adult and children’s cough suppressants, men's and women’s multivitamins, fish oil/omega-3 supplements, baby formula, face washes and cleansers, and retinol creams and serums. 

This was the first year that dermatologists were included in the survey, which was administered online in February 2024. To determine the rankings, panelists selected their top three recommended brands within each product category assigned to them. The brands that were highly ranked most often were ranked No. 1 for the corresponding product categories. U.S. News awarded the designations of Best OTC Medicine & Health Products only to those brands that satisfy U.S. News’ statistical assessment of performance on the survey. Based on U.S. News’ analysis, some product categories were awarded more than one winner.

[Read more: REX Awards 2023 - OTC]

Some popular 2024 product category winners, ranked No. 1, evaluated by pharmacists include:

  • Children's Cough Medicines: Children's Delsym
  • Cough Drops: Halls
  • Cough Suppressants: Delsym
  • Decongestants, Oral: Sudafed (Pseudoephedrine)
  • Diarrhea Medicines and Treatments: Imodium
  • Eye Vitamins: Bausch + Lomb Ocuvite
  • Fish Oil/Omega-3 Supplements: Nature Made
  • Laxatives: MiraLAX
  • Multivitamins for Men: Centrum
  • Multivitamins for Women: One A Day
  • Nausea Remedies: Dramamine Nausea
  • Saline Nasal Sprays: Ayr
  • Sore Throat Sprays: Chloraseptic

Some popular 2024 product category winners, ranked No. 1, evaluated by dermatologists include:

  • Eye Cream for Wrinkles: La Roche-Posay
  • Face Moisturizers: CeraVe
  • Face Washes and Cleansers: CeraVe
  • Hand Creams: Neutrogena
  • Moisturizers With SPF: CeraVe
  • Night Creams: CeraVe
  • Retinol Creams and Serums: Neutrogena
  • Sunscreen for Face: EltaMD
  • Vitamin C Serum: La Roche-Posay
  • Vitamins for Hair Growth: Nutrafol
  • Wrinkle Creams: Neutrogena

For the full rankings, visit U.S. News’ 2024 Best OTC Medicine & Health Products

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