Utz, Ferrara roll out salty, sweet variety packs

Utz is partnering with Ferrara on a new snacking option that is sure to curb those salty and sweet cravings.

The two companies have partnered to launch a variety pack of snacks that contain everything from cookies to pretzels, cheeseballs and popcorn.

“We are excited to partner with Ferrara on a range of new sweet and salty mix variety packs," said Dylan Lissette, CEO of Utz Brands. "Through the snack variety packs we mutually create, we’ll place tens of millions of Utz Brand packages into the hands of consumers across the United States, further accelerating the geographic expansion of Utz Brands. When consumers try our snacks, they repeat purchase at high rates, and we look forward to the exposure and incremental brand trial this will bring to Utz. Aligning Ferrara, Keebler, Mother’s and Utz is a winning combination, and there’s more in store for this creative and powerful partnership."

Retailing from $4.99 to $12.99, the variety packs are available in different sized snacks, the companies said.

“We are constantly looking for new ways to innovate with the consumer in mind, and so we are very excited to partner with Utz and break into the sweet and salty category to leverage our expertise in growing storied brands like Keebler and Mother’s cookies and pair that with Utz’s experience in potato chips, pretzels and more,” Natalie Hagstrom, general manager of cookies at Ferrara said. “With our respective diverse portfolios of products, both brands are poised to fuel future innovations in the space.”