News Briefs

Vaseline is expanding its Radiant X body lotion range with a new line—Firm + Restore Body Lotion. 

The new launch is formulated with a 2% Moisture Firming Complex, as well as a proprietary blend of pro-retinol, niacinamide and petroleum jelly. In addition, it also contains coconut oil and ultra-hydrating lipids, the brand shared. 

Co-created with dermatologists, the new body lotion aims to strengthen and fortify the skin’s natural barrier to give skin a more radiant, plump and hydrated appearance. 

Vaseline’s new Radiant X Firm + Restore Body Lotion retails for $13.99.

Evolvetogether and goop have come together to bring a sustainable product to consumers. 

The brands teamed up to create a dissolvable and low-to-zero-waste exfoliating bar soap to tackle the overuse and waste of hotel amenities. 

The soap is made with a plant-powered and antioxidant-rich formula, and is designed to leave skin feeling restored and revitalized, the brands noted. 

Additionally, the soap contains coconut shell for a non-stripping cleanse, shea, murumuru butter and olive oil for moisturization and licorice root for barrier support. 

Its signature Havana fragrance has notes of open woods, warm spice, cardamom, violet, vetiver and cedarwood, the brands noted.

General Mills is delving into the past and channeling the spirit of a popular sitcom and cartoon for a new limited-edition cereal. 

New from the brand are the Friends and Twinkles cereals, which were inspired by characters and elements of each respective series. 

The Friends Cereal celebrates 30 years of the sitcom, and pays homage to the classic Central Perk coffee shop. This crunchy flaked cereal contains hints of coffee and vanilla for a vanilla bean latte-inspired taste. 

The Twinkles Cereal features star-shaped corn cereal pieces that contain a vanilla and butter cookie flavor, as well vintage packaging elements for a retro vibe. 

Friends Cereal will retail for $3.99 and Twinkles Cereal will carry an SRP of $4.93 and be available at Walmart locations nationwide beginning in December. 

New from Stōk Cold Brew is an energy drink that contains coffee and a little extra boost of caffeine from ginseng, guarana and B vitamins. 

The Stōk Cold Brew Energy line contains 195 mg of caffeine and comes in three flavors—mocha cream, vanilla cream and caramel cream. 

"Keeping a close watch on how coffee trends are changing, we're thrilled to bring Stōk Cold Brew Energy to the boldest coffee drinkers out there – delivering the coffee-forward flavor our brand fans love, with a boost of caffeine," said Britney Polka, vice president of ready to drink beverages at Danone North America. "Stōk fans have long loved enjoying our multi-serve format at home, but we also know that their lives are busy, and they are constantly on the go. Each can of the latest and greatest from Stōk is packed with smooth flavors and 195mg of caffeine to help support their focus — wherever their day takes them."

Currently, Stōk Cold Brew Energy is available in 11-oz. cans at 7-Eleven and Speedway stores, with expanded distribution to additional retailers coming in 2025.

Laifen, a lifestyle-tech brand focused on personal care technology, is bringing two hair dryers to Target shelves. 

The SE and SE Lite products are designed with patented smart temperature control technology to deliver fast and efficient drying with minimal heat damage. 

Now available at more than 1,850 Target locations, the SE Lite retails for $79.99 and the SE Hairdryer carries an SRP of $129.99. 

DiGiorno is putting all the classic Thanksgiving flavors on its popular pizzas. 

The brand announced that its Thanksgiving Pizza, which features roasted turkey, a gravy sauce, green beans, cranberries, mozzarella and cheddar cheeses and an onion topping on a Detroit-style crust, would be making a return. 

The limited-edition item is available exclusively at Kroger and its banner stores for an SRP of $9.99.