Victory Brewing enters hard seltzer space

There’s a new hard seltzer in town.

Victory Brewing recently shared that it would be entering the category with its own line of beverages — Victory Waves.

“We know that our consumers are drinking more than craft beer today.  They are drinking across categories.  Wine, spirits, and hard seltzers are all part of the consideration set in their various drinking occasions.  And, while there are many big players in the hard seltzer space, there is an opportunity to deliver a high-quality seltzer experience that comes from a brand that consumers across our home region identifies with,” Derek Detenber, chief marketing officer said. “Victory’s passion for delivering the best tasting products for those memorable moments in life applies not only to our extensive craft beer offerings, but it also extends to this new line of craft hard seltzers.”

The Victory Waves Craft Hard Seltzer line, which features natural flavors and is sweetened with monk fruit, is available in mango, mixed berry, lime and orange flavors.

Containing 100 calories per 12-oz. can, each serving also contains less than 1 g of sugar and the line also is gluten-free, the company said.

Consumers can find Victory Waves Craft Hard Seltzer beverages in retailers across Pennsylvania, New Jersey, Maryland, Delaware, Virginia, Connecticut and Washington D.C.