Video: CVS’ Musab Balbale breaks down the state of retail health, role of the front end
The senior vice president and chief merchandising officer discusses key areas of interest for the retailer, including technology, the intersection of beauty and wellness and the importance of the front end.
Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks to DSN about the current state of retail health and the importance of connecting the front end to the pharmacy.
Additionally, Balbale, who assumed the role in 2022, talks about the intersection of health, beauty and wellness and how CVS is meeting the consumer demand for this growing trend.
Watch the full conversation above.
