Vitafusion brings CBD gummies to market

Leading gummy vitamin brand vitafusion is adding to its product lineup with a trendy ingredient. The Ewing, N.J.-based Church & Dwight brand has introduced its CBD Full Spectrum Hemp Extract product line on its website and through certain retailers. 

“As CBD explodes in popularity, the market has become flooded with offerings from mostly unknown manufacturers and sources. We want consumers to feel confident entering the category, knowing they are getting a high-quality supplement from a brand they love and trust,” said Bruce Weiss, vice president of marketing for vitafusion. “We are committed to ensuring the quality of our CBD Full Spectrum Hemp Extract line.”

The product line features three varieties — a full-spectrum extract gummy with 5 mg of CBD per gummy in a red raspberry flavor; grapefruit lychee-flavored Sleep Well, which contains 10 mg of CBD per gummy plus melatonin to support sleep; and blackberry-flavored Chill Mood, which features 10 mg of CBD per gummy and L-theanine to promote relaxation. All of the gummies are made with natural fruit flavors and without the use of FD&C dyes, artificial sweeteners, high-fructose corn syrup, gluten or dairy the company said. 

“When formulating the CBD Full Spectrum Hemp Extract product line, our research and development team implemented stringent standards for the safety and quality of our CBD Full Spectrum Hemp Extract gummy vitamins,” said Annahita Ghassemi, director of global R&D, product safety and clinical affairs at Church & Dwight. “As with all vitafusion products, we conduct comprehensive safety assessments to ensure product safety when used as directed. As a trusted brand, consumers can expect nothing less with our new CBD Full Spectrum Hemp Extract line.”

The line has a suggested retail price of $29.99 per bottle. 

Additionally, vitafusion said it would be hosting a sample giveaway event in New York City with its latest offerings