News Briefs

For 2025, Vital Pursuit is adding extra protein to its pizzas. 

The brand has launched its new Max Pro line, which contains 33 g of protein and 17 g of fiber per serving. 

The Max Pro, which is designed for GLP-1 users, features two varieties of pizza: 

• Cheese Lovers Pizza: This pizza is topped with a blend of mozzarella, parmesan, asiago and Romano cheeses; and
• Chicken Mozzarella Pizza: This pizza is topped with white meat chicken, mozzarella, tomatoes, onions, basil and a balsamic tomato sauce. 

Additional information, including where to purchase, can be found online on the company’s website. 

Doritos is putting its twist on the popular Sriracha hot sauce with a new snack. 

The Golden Sriracha chips from the brand feature a tangy and sweet blend of flavors that lean on the heat-forward taste of red Sriracha and also contain notes of yellow and green Sriracha.

“By keeping our finger on the pulse of trending and fan-favorite flavors, Doritos has developed a flair for putting an unexpected spin on beloved flavor profiles and elevating them to new heights. Doritos Golden Sriracha opens the door to an entirely new flavor that accomplishes a lofty task: putting a bold twist on Gen Z’s favorite hot sauce,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “We’re excited to introduce loyal snackers, esteemed foodies and everyone in between to the Doritos version of Sriracha—I have a feeling this new flavor will secure a permanent spot in fans’ pantries alongside their go-to bottle of Sriracha sauce.”

Doritos Golden Sriracha is available in sizes perfect for all snacking occasions, including 9.25-oz. sizes for $6.29 and 2.625-oz. sizes for $2.69.

OPI is kicking off the new year with a new range of nail polishes designed to dry in just 60 seconds. 

New from the brand is the RapiDry Quick-Dry Nail Polish, which helps users obtain smudge-proof nails that last up to five days with just two coats, the company said.

The polishes contain a brush designed with 200 extra bristles and a wide fanning brush to help users obtain faster product pickup, smoother spreading and a quick drying time, the brand shared. Additionally, the new products feature OPI’s Speedy Drying Technology, which includes the brand's Drip Dry Dots.

Available in 31 shades, each polish retails for $9.99 and can be purchased online at Ulta.com. 

New from Suave is the Hyaluronic Infusion Haircare collection, which is formulated with skin care-inspired ingredients that include hyaluronic acid to help nurture dehydrated tresses. 

This moisturizing system aims to transform hair by adding moisture for soft and shiny strands, as well as offer up to 48 hours of smoothness, the brand shared.

The collection consists of a pH-balanced shampoo and conditioner designed to detangle and hydrate hair. Additionally, the products contains notes of mandarin, peony and sandalwood fragrances. 

Suave’s Hyaluronic Infusion Haircare line is now available for purchase via Walmart and Amazon in 12.6-oz. and 28-oz. sizes.

Nescafé has introduced its first-ever liquid concentrate line—Espresso Concentrate. 

Created to be easily dissolvable in water or milk, the product is made with 100% Arabica beans and is available in two variations that include black and sweet vanilla, the company shared. 

"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, Nescafé senior brand marketing manager. "Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant—without any extra machinery and from the comfort of their home."

Nescafé’s Espresso Concentrate comes in a 300 mL bottle that retails for $9.49 each and will be available at retailers nationwide beginning in February. 

Celsius is rolling out its first new flavor launch of 2025—Sparkling Strawberry Passionfruit. 

The new release features notes of summertime strawberry and passionfruit mixed together, and the beverage aims to give consumers a refreshing burst of flavors, the company shared. 

The energy drink brand’s newest product is now available for purchase at major retailers both online and in-store, including Amazon.