The Vitamin Shoppe debuts BodyTech Elite Creatine Beadlets
The Vitamin Shoppe and Specnova are unveiling BodyTech Elite Creatine Beadlets, the first product formulated with Specnova's NovaQSpheres delivery technology for dietary supplements.
NovaQSpheres is a supplement delivery system that offers a precision-controlled release of active ingredients for enhanced absorption and improved efficacy.
NovaQSpheres provides a consistent and gradual release of creatine over an extended period, the company said. Using this new technology, BodyTech Elite Creatine Beadlets are formulated with four layers of creatine wrapped in polymers that protect creatine waste during digestion, provide greater creatine muscle saturation and support prolonged muscle feeding and uptake, the company said.
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Muriel Gonzalez, president of The Vitamin Shoppe, said, “Creatine is one of the most popular, fastest-growing sports nutrition supplements at The Vitamin Shoppe, so we are especially excited to introduce BodyTech Elite Creatine Beadlets as its exclusive retailer. This advanced delivery format is a revolutionary innovation in this important product category, offering new advantages in muscle feeding and uptake, loading and cycling requirements, and supplement effectiveness for a broad range of creatine users."
Noting that creatine is found naturally in muscle cells and supports muscle growth, strength and recovery, The Vitamin Shoppe went on to say that a broad body of clinical research has shown that creatine supplementation can enhance sports performance, strength training, post-exercise recovery and injury prevention and rehabilitation.
"While creatine is primarily known as an ingredient that benefits strength and muscle health, additional research has suggested it may have benefits beyond the gym. These include benefits for healthy aging and combatting muscle loss in older individuals, supporting brain function and memory, and aiding glucose metabolism and a healthy blood sugar balance,” the company said.
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"NovaQSpheres technology is a game-changer in creatine supplementation," said Sebastian Balcombe, founder and CEO of Specnova. "This is the most important innovation in creatine supplementation in the last 30 years. NovaQSpheres Creatine Beadlets are designed to maximize cellular creatine uptake and boost performance like never before. We are proud and excited to partner with The Vitamin Shoppe on this amazing new product."