The Vitamin Shoppe opens 1st franchise location in Indiana
The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, announced the opening of its first-ever, new franchise location, located in Valparaiso, Ind. The store launched with a grand opening celebration on Feb. 2, attended by senior company executives and franchise owners, Rick and Rochelle Cantrell.
The new store marks a key milestone in an expanding franchise program, the first of its kind in The Vitamin Shoppe's 46-year history, which will grow the brand into numerous new markets around the United States. To date, the company has signed 58 franchise territories to 15 franchise partners, with 12 or more stores planned to open in 2023, in addition to Valparaiso.
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The next new franchise store, scheduled to open later this spring, is located in the Tempe Marketplace shopping center in Tempe, Ariz. Another store will open in New Braunfels, Texas later this year, with additional store leases in signed franchise territories to be announced in the coming months. Previously, an existing location of The Vitamin Shoppe in Greensboro, N.C., was converted into a franchise unit in January 2022.
“The Vitamin Shoppe is thrilled to officially open our first new franchise location in Valparaiso with our exceptional partners, Rochelle and Rick Cantrell. They are longtime customers of The Vitamin Shoppe who have taken their personal passion for wellness and applied it to building a dynamic, local business that will support the health and well-being of their own community,” said Laura Coffey, chief financial officer of The Vitamin Shoppe. “This store is the first of many to open in the coming months and years, as franchising becomes a significant retail growth engine for The Vitamin Shoppe, building upon our industry-leading position in the flourishing health and wellness space.”
Located at 1805 E. Lincolnway, the new Valparaiso store features an extensive assortment of health and wellness solutions easily accessible to the local community. In addition, the store’s team of highly knowledgeable Health Enthusiast associates can provide expert guidance on the right products for each customer's individual wellness goals, the company said.
Customers also can take advantage of services like same-day Instacart delivery, online pickup in-store, curbside pickup, mobile checkout in-store, free, virtual one-on-one nutritionist appointments, and the retailer’s Healthy Awards loyalty program for cash-back awards.
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“We are loyal customers of The Vitamin Shoppe and with them now offering a franchise opportunity, we are excited to be able to open our own store,” said Rochelle Cantrell. “The Vitamin Shoppe will be our first business venture together as a couple and we can't wait to share our passion and provide great health and wellness solutions to our hometown.”