Walmart debuts bettergoods private brand
As part of Walmart’s mission to make food accessible for customers, the retailer unveiled its latest private brand, bettergoods, which the company touts as “a new elevated experience that delivers quality, unique chef-inspired food at an incredible value.”
Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market.
“Today’s customers expect more from the private brands they purchase—they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables at Walmart. “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
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Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many bettergoods items are unique to Walmart, introducing customers to new flavors and concepts.
Bettergoods items range from under $2 to under $15, with most products available for under $5. Bettergoods is offering 300 items, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.
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Bettergoods items fall within three distinct category pillars:
- Culinary experiences: Culinary experiences items spotlight recipes, ingredients and food-trend forward offerings, including specialty salts and seasonings.
- Plant-based: These products feature distinct green branding.
- “Made Without”: The Made Without pillar offers a broad variety of options that cater to different dietary lifestyles, like gluten free, or made without artificial flavors, colorings or added sugars.
Customers can shop select bettergoods products now, in stores and on Walmart.com for curbside pickup and same day delivery, with the full line continuing to roll out over the coming months.