Welch’s Fruit Snacks unveils Absolute Fruitfuls strips

New from Welch’s are its Absolute Fruitfuls Strips, which are available in Strawberry, Mango-Peach and Berry Medley varieties. The fruit strips feature whole fruit as the main, or primary ingredient.

Welch’s Absolute Fruitfuls Strips are individually wrapped and contain only natural flavors and colors, are gluten-free, vegan, non-GMO and contain vitamin C. 

"As a brand that has been synonymous with premium fruit snacks for generations, Welch’s Fruit Snacks is proud to introduce Welch’s Absolute Fruitfuls, a testament to our commitment to innovation and quality," says Michael Scalera, director of marketing, at PIM Brands, makers of Welch’s Fruit Snacks. "Our amazing new fruit strips redefine the snacking experience, combining the goodness of whole fruit with an irresistible soft and non-sticky texture.” 

[Read more: Welch’s Fruit Snacks intros seasonal Red, White & Blueberry variety]

Packed in 10-ct. boxes, Welch’s Absolute Fruitfuls are priced at $4.99 and have begun rolling out at retailers nationwide, including Walmart.com, Albertsons.com, HEB.com, Kroger, Publix and others.