Whatchamacallit’s new bar features peanut butter layer

The Whatchamacallit brand is debuting a brand new sweet treat — its first in a decade.

Whozeewhatzit, the latest launch from the Hershey, Pa.-based company contains an added peanut butter crème layer and rice crisps covered in chocolate.

“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said brand manager Jenna Hamm. “There were lots of great submissions, but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”

Available in a standard 1.5-oz. size that will retail for $1.11 and a king size that will retail for $1.66, the Whozeewhatzit bar rolls out nationwide in February.