Which innovative products took home Product of the Year Award?
Determined by the votes of 40,000 American shoppers in a national study conducted by Kantar, each winning product has been awarded as the most innovative in their category.
Product of the Year, the largest consumer-voted award for product innovation, has revealed the 42 winners of the 2025 Product of the Year Awards.
Determined by the votes of 40,000 American shoppers in a national study conducted by Kantar, each winning product has been awarded as the most innovative in their category.
[Read more: HRG’s five notable products from December 2024]
The annual Product of the Year Awards allows for consumers to easily identify the latest and greatest on shelves with the notable red emblem – from tasty snacks to home essentials and many more.
Here is the full list of winners:
- ALDI Exclusive Kirkwood Chicken Nuggets
- ALDI-Exclusive Savoritz Cheese Crisps
- ALDI-Exclusive Specially Selected Premium Cookie Dough
- ALDI-Exclusive Simply Nature Chocolate Covered Freeze Dried Fruit
- ALDI-Exclusive Summit Popz Prebiotic Sodas
- ALDI-Exclusive Park Street Deli Pickle Chips
- ALDI-Exclusive Specially Selected Snow Crab Legs
- ALDI-Exclusive Specially Selected Sparkling Brut Rose
- Pinalen Luxury Scents
- Supreme Source Premium Mix-Ins
- Supreme Source Savory Jerky Cuts
- BIC EZ LOAD
- Castello Whipped Dips
- Compost Genie
- Bulleit American Single Malt Whiskey
- Nutella B-Ready
- Brawny (The Only 3-Ply Premium Paper Towels)
- The Pink Stuff, The Miracle Cleaning Paste
- Schwarzkopf Keratin Root Color & Thickening Spray
- Dial Healthy Hydration Body Wash
- Persil Activewear
- SHEBA Gravy Indulgence
- NaturVet Advanced Probiotics & Enzymes
- PBZ OTC
- Organic Valley Flavor Favorites Spicy Cheddar
- Petivity Smart Litter Box Monitor System
- Natural Vitality CALM
- Puffy Lux Hybrid Mattress
- MUCINEX InstaSoothe Cough Relief
- AIRBORNE Effervescent Tablets
- MUCINEX 2-in-1 Saline Nasal Spray
- Biofreeze Dry Stick
- Minute Rice Cups
- OFF! Clean Feel Mist
- Windex Fast Shine Foam
- Hot Shot Flying Insect Trap
- Texas Roadhouse Mini Rolls
- New York Brand Texas Toast Garlic Texas Toast Gluten free
- TAMKO StormFighter FLEX
- Folgers Coffee Instant Flavored Latte Mix
- Valvoline Restore & Protect
- Veggies Made Great Loaded Breakfast Potato Bakes
