ZenWtr’s alkaline water launches at Whole Foods

ZenWtr is bringing its vapor-distilled, high-alkaline water to Whole Foods Market.

Founded by Lance Collins, the Los Angeles-based company is on a mission to help reduce the amount of plastic currently polluting the world’s marine environments.

To do so, the brand uses up to five ocean-rescued plastic bottles to produce each liter bottle of its water, the company said.

“We've created a water bottle that is made from 100% recycled plastic, rescued from marine environments and 100% infinitely recyclable," Collins said. "Consumers are thirsty for change. At ZenWtr, our mission is to help restore our oceans, and we're doing that by reusing the vast amount of plastic that already exists, all while committing 1% of sales to charities and organizations working to clean up our oceans."

Bottled in Southern California, each bottle of ZenWtr is triple purified, vapor distilled, UV treated, and contains a blend of electrolytes and minerals, the company said.

“Curating an ever-evolving assortment while expanding our sustainable product offerings and mission-based brands is top of mind at Whole Foods Market,” George Daines, global beverage category merchant at Whole Foods Market said. “We are eager to kick-off this exclusive partnership with ZenWtr, giving our customers a product that aims to reduce the amount of plastics in our oceans.”

Shoppers can pick up ZenWtr in a one-liter that retails for $2.29, a 23.7-oz. size for $1.79 and a 16.9-oz. bottle for $1.49 at Whole Foods Market locations across the nation.

“We're thrilled to be partnering with Whole Foods Market. Their core values align perfectly with our brand mission and goal of taking on an important global challenge headfirst with innovation,” Collins said. “ZenWtr meets the growing needs of eco-conscious consumers who shop at Whole Foods Market and are looking for clean, functional products that are good for themselves and do something good for our planet.”