Actress Lili Reinhart joins the CoverGirl family

There’s a new face joining the CoverGirl family.

Actress Lili Reinhart, best known for her take as Betty Cooper on CW’s “Riverdale,” has been named the newest face of the beauty brand.

“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” Lili Reinhart said. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”

In addition to being announced as the newest CoverGirl, Reinhart did her own makeup for the announcement image.

She also will be the face of a yet-to-be-announced collection from the beauty brand, which will be launching next spring, the company said.

“We’re excited for Lili to join our CoverGirl family as she embodies a woman who is unapologetically herself — she is authentic, talented, and truly lives by what she believes in,” Erika Woods, the vice president of marketing at CoverGirl said. “Each of our CoverGirls have their own unique story and giving them a platform to share their personal view of beauty has always been a foundational reason behind the brand’s talent roster. It is truly an iconic moment to be inaugurated into a long line of CoverGirls who represent culture, beauty, self-expression and individuality in an accessible and real way.”