Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 3/31/2025
Method’s Ulta Beauty launch coincides with personal care line expansion
The brand's dream foam body wash and mists can now be found at more than 1,400 Ulta Beauty stores and online. - 3/31/2025
Neutrogena taps in John Cena for ‘Sunscreen You Can’t See’ campaign
The new campaign is focused on raising awareness of utilizing SPF. - 3/26/2025
Beauty industry witnessing strong increase in year-over-year value
Inside Beauty spoke to Anna Mayo, vice president for NIQ’s Beauty Vertical, about the 2025 State of Beauty report. - 3/24/2025
Beauty brand eos discusses new introductions
To learn more about the next phase for the brand, Inside Beauty spoke to Jamie Sachs, the company’s vice president of product marketing and customer innovation. - 3/18/2025
Nexxus taps Hailee Steinfeld for Hy-Volume collection campaign
The collection includes a three-step system—shampoo, conditioner and a volumizing foam. - 3/18/2025
V&Co broadens portfolio with additional product lines
The new launches include the Moisture, Smooth & Shine and Volume collections. - 3/17/2025
Coty tackles restrictive beauty ideals, definitions in cross-industry panel
The company feels it has a responsibility to reflect a diverse vision of beauty. - 3/17/2025
Kiss Products unveils ‘Wicked’-inspired nail, lash collection
The collection includes lashes and nails from Kiss Nails, imPress Nails, Falscara and imPress Faslsies lines. - 3/16/2025
PepsiCo acquiring prebiotic soda brand poppi
The company has entered into a definitive agreement to acquire poppi, a prebiotic soda brand, for approximately $1.95 billion. - 3/16/2025
Milani Cosmetics looks to reality TV for ‘America’s Next Top Primer’ campaign
The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top.
