Nütrl Vodka Seltzer adds strawberry flavor

Warmer weather is around the corner and Nütrl Vodka Seltzer recently added a new flavor to its SKUs that aligns with the upcoming seasonal switch. 

New to the brand is its strawberry flavor, which contains notes of strawberry jam. 

“When innovating, strawberry is a tough flavor to get right. You risk skewing too seedy and bitter or too sweet, said Chelsea Phillips, group vice president of Innovation at Anheuser-Busch. “With Nütrl strawberry, we’ve struck the right balance to deliver a refreshingly sweet, light tasting seltzer that is made with vodka and real fruit juice.”

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The launch of the strawberry flavors comes on the heels of Nütrl launching its lime flavor earlier this year, the company shared. 

“With the continued evolution of the category, consumers aren’t just looking for any seltzer these days. Instead, they’re in pursuit of the intersection between quality and flavor. That’s why they keep reaching for NÜTRL, making us one of the fastest growing seltzer brands on the market,” said Steve Wolf, marketing vice president of Anheuser-Busch’s Beyond Beer Business Unit. “As the tastiest option out there, Nütrl is all about delivering great tasting, fruit-forward choices for seltzer drinkers to enjoy with friends.”