Nirvana Water Sciences, Stephen Curry and Thirty Ink announce investment, brand ambassadorship
Nirvana Water Sciences, four-time NBA champion, two-time league MVP and 10-time NBA All-Star Stephen Curry and the parent company of his business endeavors, Thirty Ink, announced a significant investment and strategic brand ambassador relationship making Curry a lead investor in the company's Nirvana Super Waters, Seltzers and their other wellness beverages.
"I recently discovered the power of Nirvana Super and the incredible effects HMB has on my body reducing recovery time during the grind of my fifteenth NBA season," Curry said. "Adding Nirvana Super Waters into my wellness routine earlier this season helped me achieve my goal of making it through another grueling season. From the overall recovery benefits, I couldn't believe the positive effect it had on preparing me day in day out. I'm excited to join the Nirvana Super team and hope that my investment, and this brand ambassador announcement is a testament to my belief in Nirvana Super and the benefits of HMB for athletes of all levels and wellness-minded consumers."
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Nirvana Water Sciences recently announced a large distribution partnership with GNC that will see Nirvana Super Waters and Seltzers carried in all 2,300 GNC locations in the U.S. This new distribution partner continues the growth trend following Nirvana Super Waters and Seltzers hitting the shelves of 215 Harris Teeter locations—earlier this year—across North Carolina, Maryland, North Carolina, South Carolina and Virginia.
"This strategic partnership with Stephen Curry—one of the best players in NBA history—is a huge moment for Nirvana as we have seen steady growth for the business, especially in the last six to nine months and expect this investment and partnership to take us to the next level," said Greg Clark, president of Nirvana Water Sciences. "Joining forces with Stephen Curry will continue to introduce Nirvana Super to new consumers, whether they are athletes themselves, sports fans or consumers across ages interested in adding a new product to their personal wellness journey. Studies have proven that muscle health is linked to healthier aging and we're excited Stephen will help introduce Nirvana Super Waters and Seltzers to new audiences."
Curry joins a group of Nirvana Super athlete ambassadors including NBA star Kyle Lowry (Nirvana board member), class of 2024 Pro Football Hall of Famer Patrick Willis, Pro Football Hall of Famer Brian Dawkins, NFL legend Jonathan Stewart, two-time Super Bowl champion Tommy Townsend, and more.