ARTICLES BY THIS AUTHOR
- 3/4/2025
Demi Lovato named brand partner for Caliwater
Grammy-nominated singer and actress Demi Lovato has joined the company as a brand partner, investor and ambassador. - 3/4/2025
Octavia Morgan’s eponymous fragrance brand takes Ulta Beauty by storm
Inside Beauty spoke to Morgan about her eponymous brand and retail partnership with Ulta Beauty. - 3/3/2025
Synergy celebrates 30 years with limited-edition flavor, rebrand
The brand announced that it would begin rolling out the phrasing “The Real Kombucha” across all of its Synergy bottles, as well as a new logo. - 3/3/2025
Garnier taps Ilana Glazer to help introduce Micellar Water with Salicylic Acid
The beauty brand worked with Glazer for a video component of the product launch that tackles viral beauty trends. - 3/3/2025
Revolution Beauty broadens assortment available at Walmart
Products hitting Walmart shelves include the Skin Silk Serum Foundation, IRL Filter Finish Concealer, Superfix Misting Spray and Pout Bomb Plumping Lip Gloss. - 3/2/2025
Degree teams up with USC Basketball star JuJu Watkins on Whole Body Deodorant launch
The deodorant brand wants to highlight the launch of its whole body deodorant line at Walmart. - 2/27/2025
The Lipstick Lesbians launch beauty product development course
The Let’s Learn About Beauty course consists of a digital curriculum focused on the product development process for color cosmetics. - 2/27/2025
Sanpellegrino debuts Ciao! collection of flavored sparkling waters
The new beverage line comes in four flavors—peach, blood orange, lime and cherry. - 2/26/2025
Eucerin broadens sun care line with new Advanced Hydration SPF 50
The new Sun Advanced Hydration Face SPF 50 is a lightweight fluid sunscreen formulated with five antioxidants. - 2/26/2025
K18’s AstroLift reimagines volumizing spray
AstroLift is a volumizing spray that helps hair become fuller and healthier while also repairing it from within, the company shared.