Garnier taps Ilana Glazer to help introduce Micellar Water with Salicylic Acid
Garnier is teaming up with actress and comedian Ilana Glazer to formally launch its latest product—Micellar Water with Salicylic Acid.
The beauty brand worked with Glazer on a video component for the product launch that tackles all the viral beauty trends including glazed donut skin and 10-step routines.
In her stand-up routine, Glazer highlights how Garnier Micellar Water with Salicylic Acid helps “De-Glaze” makeup, and leave skin feeling fresh, purified and mattified, the brand noted.
Designed for sensitive to acne-prone skin, the Micellar Water with Salicylic Acid helps remove makeup, mattifies and cleanses away impurities. It also features a lightweight, non-stripping formula that keeps skin fresh and balanced.
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"It is crucial to recognize the importance of complete makeup removal as a fundamental aspect of skincare, especially for individuals with skin that is oily and prone to acne," said Ali Fakih, seniot vice president of Garnier USA. "Recognizing that a single cleansing method doesn't work for everyone, we've launched a subtly humorous campaign to highlight this issue. Our new Micellar Water with Salicylic Acid is specially designed to effectively remove makeup, excess oil, and purify the skin, all while remaining gentle enough for even sensitive, acne-prone skin. Because your skin is unique, not just a passing trend, it shouldn't be treated like one."
Consumers can find Garnier Micellar Water with Salicylic Acid available now at major retailers nationwide.
