Face

Lys Beauty has closed its Series A funding round, securing an eight-figure investment from Encore Consumer Capital.

The Ultralight Face Fluid SPF contains its exclusive Cera-Sun Technology and is infused with such ingredients as hyaluronic acid, astaxanthin and ceramides.

The new Do It All Radiant Concealer is a 16-hour product that does not settle into fine lines, the company said.

Inside Beauty spoke to Anna Mayo, vice president for NIQ’s Beauty Vertical, about the 2025 State of Beauty report.

New from the brand is the Multi-Tasker Better Than Filters, which is a 3-in-1 complexion booster product.

The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top.

The blendable contour, blush and highlight sticks are infused with a blend of buildable color and give skin a natural sculpt, flush and dewy glow.

The beauty brand worked with Glazer for a video component of the product launch that tackles viral beauty trends.