Eos engages all the senses with new launches, category expansions
Eos is showcasing new launches in the body care aisle, which include bringing such popular fragrances as Vanilla Cashmere, Fresh & Cozy, Coconut Waters and Pink Champagne to new formats.
To learn more about what inspired this new era for the brand, Inside Beauty spoke to Jamie Sachs, vice president, product marketing and customer innovation at the brand.
“We’re so excited to introduce four brand-new formats to our body and lip care portfolios—Body Wash, Whipped Oil Butter, Body Oil, and Lip Butter," said Sachs. "Each of these formats are designed to elevate consumer’s everyday routines, delivering luxurious hydration and a touch of indulgence with every use.”
When it came to choosing the scents, Sachs shared that consumers’ opinions played a role as the fragrances are some of the brand’s most popular scents. “We truly listen to our community and that’s a big component of what drives our innovation—we listen, we watch what’s trending, and we create based on what we know our fans will obsess over,” Sachs shared.
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“Each of these fragrances cater to different moods and preferences of our consumer—whether you love something fresh, warm, tropical, or indulgent, we wanted to bring more of what our fans love into the shower. We also recognize that body wash is often the first step in a consumer’s fragrance layering routine, a trend that continues to grow. By introducing these beloved scents in a new format, we’re giving consumers more ways to build their signature scent from the very start,” said Sachs.
The new launches include:
- Shea Butter Cashmere Body Wash: Features a formula that is pH-balanced, gynecologist-approved, and dermatologist-recommended for sensitive skin. Made with emollients, oils and butters for a smooth and soft finish that replenishes moisture to the skin, it is available in Vanilla Cashmere, Fresh & Cozy, Coconut Waters and Pink Champagne scents;
- Shave Oil Extension: Now available in Vanilla Cashmere, Fresh & Cozy and Pink Champagne scents;
- Cashmere Whipped Oil Butter: Offers a 72-hour moisture with a barrier-strengthening formula that can be used on skin that needs a little extra TLC;
- Cashmere Body Oil: Provides 24-hour moisture, can be layered with other products to lock in moisture, applied to wet skin and utilized as a spot treatment on dryer sections; and.
- Cashmere Lip Butter: Made with a skin care-inspired formula that contains peptides and a Cashmere Cmooth Complex for soft and plump lips, it also offers barrier protection and contains a vanilla flavor.
“We introduced these formats as we know our community was looking for additional ways to experience their favorite eos fragrances while getting the hydration and care they crave. Each product is formulated with our Cashmere Smooth Complex, a rich blend of shea butter, cocoa butter, and argan butter for that silky-soft feel we’re known for,” said Sachs.
Availability for the products varies as the Shea Better Cashmere Body Wash carries an SRP of $9.99 and can be found on Amazon and Target. The Shave Oil Extension retails for $7.99 each and also is available at Amazon and Target.
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The Cashmere Whipped Oil Butter and Cashmere Body Oil retail for $12.99 each at Target and Amazon, and the Cashmere Lip Butter carries an SRP of $5.99.
“At eos, community is at the heart of what drives us. We’re always listening, innovating, and bringing their most-wanted products to life. Body Wash has been one of the most highly requested products from our social community, and we knew it had to be the next big step for our body care lineup,” said Sachs. “Body wash is such a key part of our daily rituals so our goal was to create a formula that not only smells incredible but also deeply nourishes the skin, transforming an everyday routine into an elevated moment of indulgence and self-care.”
