Kiehl’s renews partnership with Jackson Hole Mountain for second year
Kiehl’s Since 1851 is continuing its partnership with Jackson Hole Mountain Resort.
Now in its second year, the collaboration will see the beauty brand become the official skin care and SPF partner of the location for 2025.
In addition, Kiehl’s plans to enhance its presence at Jackson Hole Mountain Resort by broadening its engagement across the mountain by launching additional sampling opportunities, exclusive events, VIP hospitality and enhanced digital and out-of-home touch points.
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"Kiehl's is excited to continue its partnership with Jackson Hole Mountain Resort for a second year, building on a shared passion for adventure and skincare," said John Reed, general manager at Kiehl's. "This collaboration emphasized the brand's commitment to providing customers with efficacious skincare products, especially in the extreme conditions of Jackson Hole. With our expanded presence at JHMR and the launch of the Hell's Kitchen concept store, we will further empower our customers to get adventure-ready with our high-performance skincare."
To complement the Jackson Hole partnership, Kiehl's Hell's Kitchen store, located in New York City, will be transformed into an immersive pop-up concept store from Jan. 27 to Feb. 2.
Featuring the brand's latest innovation, Ultra Body Cream, the space will highlight the importance of body hydration while amplifying the Jackson Hole partnership through collaborative content and limited-edition merchandise.
"We are delighted to continue working with Kiehl's," said Ned Wonson, vice president of marketing at Jackson Hole Mountain Resort. "Their high-performance skincare products have been incredibly well-received by our guests, and their dedication to protecting skin in the harshest environments perfectly aligns with our mission to provide an unparalleled experience for all who visit Jackson Hole. We look forward to building on this success in the year ahead."
