Versed showcases brand refresh alongside new products

A new year means some serious changes for the skin care brand Versed. 

The brand has unveiled a refresh, which is debuting alongside not one, but three new products. 

As part of the rebrand, Versed is showcasing a new color palette that is now a bit dustier and desaturated. In addition, the product benefits are now front and center to help users find exactly what they are looking for, the brand shared. 

[Related: New Launches in the Skin Care Category]

Essentials, including cleansers and moisturizers now come in a muted sage green hue; the solver products are also grouped by colors with brightening items in a pale yellow and the retinol items in a blush pink.

To officially launch this new era, Versed is also debuting three new products that include: 

• Weekend Glow Brightening Eye Gel: The gel is formulated with a trio of ingredients that includes vitamin C to brighten and even the skin, caffeine to energize and depuff and niacinamide to brighten the skin. The product comes with a metallic rollerball for application;
• Good Defense Daily Sunscreen SPF 50: A chemical SPF, the gel-cream features a hydrating and conditioning formula that leaves skin with a dewy and radiant finish. It also contains ceramides for hydration, amino acids to moisturize and condition, and bisabolol to soothe and nourish skin; and
• Weekend Glow Brightening Serum: Formerly known as Stroke of Brilliance, the new and improved product provides skin with an instant and long-term glow due to its blend of 3% niacinamide, 2% vitamin C and tripeptide complex to help soften the look of fine lines and wrinkles, per the brand.

Consumers can find Versed’s new launches alongside its packaging revamp online, and at Target beginning Feb. 2.