Mad Hippie enters body care space with Ultra Rich Barrier Cream

Skin care brand Mad Hippie is entering the body care category with an Ultra Rich Barrier Cream. 

Designed to help combat dry, flaked or cracked skin, the cream offers an antioxidant-rich hydration that also aims to help boost the skin’s natural barrier to help defend against environmental stressors, the company said. 

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"So many of us have problem areas where we find we are constantly applying a moisturizer to combat cracking or flaking, particularly in the winter months. We really wanted to create a formula specifically to nourish and hydrate the very driest skin." says Mad Hippie co-founder, Dana Stewart, "Not only does our new Ultra Rich Cream meet the high standards we set for all of our products, we're also excited to expand our offerings into bodycare as it is something our customers have been requesting for a long time."

Featured ingredients include vegan lanolin and hyaluronic acid to hydrate, as well as vitamin C and niacinamide to even the skin tone and fight oxidative stress. 

"This new launch encompasses all of the things that our customers have come to love from our existing product range: cruelty-free/vegan formulas, powerful actives, and clean ingredients- plus, it is packaged in a tube made of sustainably harvested sugarcane bioresin." says co-founder Sam Stewart. 

Mad Hippie’s new Ultra Rich Barrier Cream is now available online via its website, as well as in-store and online at Ulta Beauty.