Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 10/7/2024
Nutrabolt’s C4 partners with Hershey’s on reimagined products
Some of the candy brands that will be featured in the partnership include Jolly Rancher, Bubble Yum, Reese’s and Hershey’s. - 10/7/2024
Wella showcases limited-editon care set inspired by ‘Wicked’
The kit includes products designed to repair, strengthen and smoothen hair and nails, per the brand. - 10/7/2024
Maesa announces winners of 2024 Magic Incubator program
The winners include Motivo Scar Care, Berri-Clear Skincare and The Potion Studio. - 10/6/2024
Martha Stewart stars in Pure Leaf’s latest campaign
In the video spots, the brand showcases how its beverages are hidden around Stewart’s estate, always within arm’s reach to aid her in feeling revitalized. - 10/6/2024
Laura Geller Beauty partners with Fran Drescher’s Cancer Schmancer
Until the end of October, Laura Geller Beauty is donating 50% of proceeds from an excluisve kit to Cancer Schmancer. - 10/6/2024
Malibu C adds Scalp Scrub to Head Lab collection
The product aims to help users achieve deep exfoliation, soothing relief and enhanced circulation in the scalp, per the brand. - 10/3/2024
Estée Lauder spotlights winners of Catalysts venture
Created by the company’s New Incubation Ventures, the initiative spotlights, uplifts and empowers storytellers in the beauty industry. - 10/2/2024
Haut.AI gets patent for Skin Atlas system
Skin Atlas removes personal identifiers and non-skin-related data from facial images, and aims to help ensure privacy and security while also helping maintain analytical accuracy. - 10/2/2024
Overtone revamps packaging for products exclusively at Target
The refreshed look aligns with the brand’s commitment to sustainability while displaying a chic and modern design, the company noted. - 10/1/2024
Philosophy, Sarah Michelle Gellar come together to demystify retinol use
Inspired by Gellar’s legacy in horror films, the campaign’s short film aims to remove the fear around retinol use and empower consumers to embrace their clinical-strength products.
