ARTICLES BY THIS AUTHOR
- 2/12/2025
Amazon’s beauty, personal care business sets its sights on Europe
The Amazon Parafarmacia & Beauty store, located in the Milan city center, features an assortment of products from brands such as Eucerin, La Roche-Posay, Vichy and Avene, among others. - 2/12/2025
Target adds an assortment of affordable beauty products
More than 2,000 new products and nearly 50 brands are added to the assortment, many of which are priced under $20. - 2/11/2025
eCosmetics simplifies online shopping within beauty
Inside Beauty spoke to Alex Irvin, founder of eCosmetics, about key trends for the upcoming year and the rise of social commerce in the beauty industry. - 2/10/2025
The Mane Choice names Shenseea its first global brand ambassador
The brand will feature the singer across its social media and digital campaigns throughout the year as part of the partnership. - 2/10/2025
Laura Mercier teams up with Obsess on Apple Vision Pro experience
The experience offers Apple Vision Pro users the ability to shop and explore products by category, as well as shoppable videos and interactive unboxing experiences. - 2/9/2025
Ulta Beauty shines a light on trailblazers during Super Bowl weekend
The beauty retailer partnered with Brittany Mahomes and Deanna Paley, makeup artist for half-time performer Sza. - 2/9/2025
Nivea Men rolls out Age Defense collection
The new Age Defense line is formulated to address a range of skin care concerns that include loss firmness, wrinkles, dryness, rough texture and dullness. - 2/6/2025
Billie Eilish enters next phase of fragrance growth with Your Turn
The new launch is inspired by the musician’s desire for scents that evoke memories and emotions. - 2/6/2025
Keebler intros limited-edition Harry Potter Butterbeer Fudge Stripes Cookies
The launch consists of a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge with notes of cream soda and butterscotch. - 2/6/2025
Dove Men+Care elevates personal grooming routines via body, face scrubs
The all-in-one scrubs are designed to cleanse the skin to remove dead and dry skin, as well as wash away dirty and grime.