Ulta Beauty shines a light on trailblazers during Super Bowl weekend
The Philadelphia Eagles may have won the Super Bowl, but Ulta Beauty was one of the brands showcasing the power of beauty to the biggest sports day in America.
Ulta Beauty decided to shine a light on trailblazing women in the world of sports, most notable those off the field, by teaming up with Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes, and Deanna Paley, half-time performer Sza’s makeup artist.
Before the big game, the beauty retailer held an exclusive event titled “For The W,” where meet and greets and styling services provided by Ulta Beauty took place.
In addition, Brittany Mahomes worked with the retailer to achieve her glam for the day by taking a trip to an Ulta Beauty in New Orleans to ensure all her essentials were on hand for a GRWM video.
Deanna Paley also took a shopping trip to Ulta Beauty by making some purchases and creating Sza’s makeup look for the halftime show, where she performed alongside headliner Kendrick Lamar.
“Beauty is a cultural force that unites, inspires and ignites limitless possibilities and for the first time ever, we’re bringing the power of beauty to life during the most iconic weekend in sports,” said Kelly Mahoney, interim CMO and senior vice president of customer and growth marketing at Ulta Beauty.
Sza shared a GRWM on her social media as well, that included her full routine and product breakdown.
