The Mane Choice names Shenseea its first global brand ambassador
The Mane Choice announced that Grammy Award-nominated Jamaican pop star, Shenseea, will be taking over as its first-ever global brand ambassador.
Shenseea, who earned a Grammy nomination for her album “Never Gets Late Here,” will work with the brand to help empower women through music to celebrate unapologetic individuality.
“For me, hair has always been a form of expression— I have to choose the perfect hairstyle to compliment the music era I'm in, my hair is one of my most important features, I could go weeks without make-up but I could never go too long without getting my hair done,” says Shenseea. “The Mane Choice is all about embracing individuality and celebrating the beauty of natural, fearless self-expression. I’m excited to team up with a brand that shares those same values and encourages everyone to experiment and own their look with confidence.”
The brand will feature the singer across its social media and digital campaigns throughout the year as part of the partnership.
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"We are thrilled to welcome Shenseea as The Mane Choice’s first-ever brand ambassador, ”says Michelle Harris, director of brand marketing. “As a true style chameleon, she exudes confidence and captivates attention wherever she goes, whether she’s on stage performing or sharing glimpses of her life with followers across the globe. Shenseea embodies our core values of authenticity and self-expression, showcasing the endless possibilities for styling with The Mane Choice products, which cater to a wide range of curl patterns and hair needs. Her fearless experimentation with hair and her ability to connect with audiences aligns perfectly with our mission, and we’re excited to partner with her to reintroduce The Mane Choice to our incredible community of consumers!”
To accompany this news, The Mane Choice is also showcasing its rebrand, which includes a new logo, packaging and launches to reflect its new focus of Beauty, Health and Science.
"Our refreshed packaging represents the next evolution of The Mane Choice," said Harris. “It balances a fresh, modern aesthetic with the bold, recognizable essence of our brand. Together with Shenseea, we’re redefining what it means to have fun with hair while empowering our customers to embrace their unique beauty.”
Consumers can find The Mane Choice’s products available for purchase online, as well as through Sally Beauty, Walmart, CVS, Walgreens and Amazon.
