Multicultural

Black Opal has been offering cosmetics targeted to black and brown skin tones for over three decades.

The brand will feature the singer across its social media and digital campaigns throughout the year as part of the partnership.

The collection includes the Deep Hydration Shampoo, 2-Minute Deep Conditioner, Multi-Tasking Leave-In Conditioner, Curl Forming Glaze and Weightless Oil.

As chief brand officer, Palmer will serve as a spokesperson and also work with the company consulting on product innovation, packaging evolution and demos.

The Hispanic consumer appears to be more engaged and increasing in buying power, making the community a significant force.

Celebrity stylist Jawara and his styling team created runway looks for the show.

The brand also shared that it will work with Lennox to spotlight its new Edge Fixer Extreme and Edge Fixer Wax Stick.

Mass market retailers are showcasing brands that reflect America’s diverse population.