Mielle helps textured strands retain moisture via Kalahari Melon, Aloe Vera line
Mielle is continuing its efforts to cater to textured hair with a new line of products.
New from the brand is the Kalahari Melon & Aloe Vera collection, which addresses such needs as moisture retention and hydration.
"From day one, Mielle's foundation has been deeply rooted within the Black community," said Monique Rodriguez, CEO and founder of Mielle. "We learned from our Mavens and Mavericks and listened to their challenges to understand that hydration and moisture were their top concerns. It means everything that we can provide science-based solutions that address our community's most pressing hair challenges, freeing them to spend less time managing their hair and more on their passions, ambitions, and living life to the fullest."
The collection includes the Deep Hydration Shampoo, 2-Minute Deep Conditioner, Multi-Tasking Leave-In Conditioner, Curl Forming Glaze and Weightless Oil.
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"From the finest ingredients to the meticulously designed packaging, our team continues to set a standard of excellence to meet our community's haircare needs. We even partnered with our community at Spelman University to select the final scent of the product collection. This is the result of years of research, customer feedback, and development, and we are excited to share it with our community," said Dr. Ashley Taylor, P&G manager of education and product knowledge.
Mielle's Kalahari Melon & Aloe Vera collection is available at major retailers across the U.S. for $15.99 per product.
