Henkel’s göt2b rolls out Curled line, names SherriAnn Cole as brand ambassador
Göt2b is entering the curly hair category with a new range of products.
The Curled line from the brand features a range of products formulated to help consumers achieve bouncy, healthy and defined curls.
Products in line include the Flexible Curl Foam, Curl Defining Jelly and Styling Cream.
To help raise awareness of the line and aid consumers in how to best utilize each product, the brand also shared that it is working with celebrity hairstylist SherriAnn Cole who will serve as Curled brand ambassador.
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"göt2b has always represented 'being whoever you want to be' and we're thrilled to bring this ethos to the curly consumer," said Linda Lin, head of consumer hair at Henkel. "Social media has played a great role in encouraging consumers to embrace their natural hair textures, so it was time for us to evolve with that knowledge and take the technology of our glued line to produce curly products that truly perform. SherriAnn is an expert in her own field, and has valuable experience with a variety of hair textures which will enable us to not only tell, but show consumers the true point of difference of göt2b Curled."
Cole’s celebrity clients includes Yara Shahidi, Kelly Rowland and Ayesha Curry, among others.
"I'm so excited to be working with göt2b, a brand I've loved and genuinely used for years! As someone who truly values finding products that help people embrace their natural curls, partnering with göt2b Curled feels like the perfect fit. I identify with the brand's ethos of 'being whoever you want to be' and I'm thrilled to be reaching out to the curly community with this message! The curl industry has evolved so much over the years, and I look forward to joining göt2b in spreading awareness and education along with my personal tips and tricks around their new line of Curled products," said SherriAnn Cole, celebrity hairstylist.
Consumers can find the Curled collection from göt2b available for purchase online at Amazon and at retailers nationwide for an SRP of $9.99 per product.
