Beyoncé’s Cécred launches at Ulta Beauty alongside salon experience

Cécred’s hair care products are now available to shop at more than 1,400 Ulta Beauty stores across the nation. 

The brand, founded by singer Beyoncé Knowles-Carter, will roll out its Foundation Collection, including the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual and Restoring Hair & Edge Drops at the beauty retailer. 

Not only is Cécred hitting Ulta Beauty shelves, but the brand also is debuting a salon integration at The Salon at Ulta Beauty. The partnership will highlight the products, as well as include a permanent menu of Cécred salon services. 

"Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we've built with our community," said Grace Ray, CEO at Cécred. "Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can't wait for everybody to experience this new chapter with us."

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The permanent services offered at The Salon at Ulta Beauty include:

• Cécred Scalp Revival helps create a foundation for healthy hair with a gentle exfoliation that nourishes the scalp, removes flakes and buildup, and helps keeps hair hydrated. This service includes a signature Cécred circulation scalp massage. It can be paired with any Cécred treatment and any finished style.
• Cécred Protein Bounceback Treatment features Cécred's Fermented Rice & Rose Protein Ritual to help strengthen hair and help make it more resistant to breakage. The Cécred Moisturizing Deep Conditioner ensures a perfect protein-moisture balance, deeply nourishing hair while supporting every day wear and tear.
• Cécred Hydration & Repair Treatment repairs and restores hair weakened by color, heat, chemical services, and extensions. This service includes Cécred Reconstructing Treatment Mask, which reduces damage in just one use, and Cécred Moisturizing Deep Conditioner to deeply nourish and maintain the ideal protein-moisture balance.

"Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us and a reflection of our commitment to partner with brands that work for everyone," said Kecia Steelman, CEO of Ulta Beauty. "From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way. We are honored to co-create a vision that will delight our guests and drive success for both of our businesses. We're beyond thrilled to welcome this beloved brand to Ulta Beauty stores and salons, allowing beauty lovers everywhere to discover their Cécred routine."

Starting May 18, Cécred and Ulta Beauty will also launch a first-of-its-kind brand-dedicated salon event on an ongoing basis, Cécred Sundays, across a select 200 Ulta Beauty salon locations. This will be a weekly Sunday event featuring exclusive services for all hair types and textures. 

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"My roots as a professional started when I was a salon owner, so I know firsthand the power of delivering transformative hair care in the chair," said Tina Knowles, Cecred's vice chairwoman. "We want to replicate that feeling in the aisle, and Ulta Beauty is the perfect partner to help bring this vision to life. With salons in every door, we're excited to bring  Cécred to more at-home rituals and Ulta Beauty salons across the country."

Cécred is now available to shop at all Ulta Beauty store locations nationwide and on Ulta.com, with the full assortment ranging from $16 to $56.