Nivea Men rolls out Age Defense collection
Nivea Men is tackling five key signs of aging in men with a new range of products.
The new Age Defense line, which contains such ingredients as Thiamidol and Hyaluronic Acid, was formulated to address a range of skin care concerns that include loss of firmness, wrinkles, dryness, rough texture and dullness.
The collection includes:
- Advanced Serum: Made with Thiamidol and Hyaluronic Acid, it works to help reduce the look of dark spots, fine lines and wrinkles. Featuring a light and fast-absorbing formula, it moisturizes the skin and helps to visibly even skin tone and give the appearance of younger-looking skin;
- Instant Hydrating Face Serum: A lightweight gel serum containing a beard-friendly formula that offers a moisture boost of up to 24 hours. Containing Pro-Retinol and Hyaluronic Acid, it helps to provide an anti-wrinkle effect and hydrate dry skin;
- Eye Cream: Designed to reduce the look of fine lines, crow’s feet, dark circles and puffiness under the eyes, it contains a blend of Hyaluronic Acid; and
- Daily Face Moisturizer SPF 30: A 2-in-1 face moisturizer with Broad Spectrum SPF 30 sunscreen to help protect skin from aging caused by the sun. Enriched with Pro-Retinol and Hyaluronic Acid, it helps reduce the look of fine lines and wrinkles and restore lost moisture.
[Related: New Launches in the Skin Care Category]
"We are thrilled to introduce Nivea Men Age Defense in the US, a result of years of extensive testing, studies, and deep insights into the unique skincare needs of men," said Lauren Lynch, marketing director of Nivea Men US. "This research guided us to create a line specifically designed to help address these concerns and promote younger-looking skin. With cutting-edge technology, this launch marks an exciting new chapter in providing men with effective, tailored skincare solutions."
The Nivea Men Age Defense is widely available nationwide at major retailers including Amazon, Walmart, and Target.
