Personal Care

Walmart customers in a select stores nationwide and online can shop nine products from the brand.

The new line aims to ease intimate skin irritation with a subtle aromatherapy moment, the brand noted.

Flexitol, founded by Steven and Shelley Sher, was developed to find better solutions for their toddler dealing with chronic eczema to address a lack of efficacious over-the-counter products to treat and soothe his symptoms.

Pinkie's SKUs will be available in 95 Wegmans locations across New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina and Delaware.

The brand's dream foam body wash and mists can now be found at more than 1,400 Ulta Beauty stores and online.

The new product line contains magnesium, colloidal oatmeal and cucumber extract, which are designed to be gentle on any skin type.

The sponge is designed to absorb 90% less makeup to mimic fingertip application for a flawless, more efficient routine, the brand said.

HRG reviewed 20 products in the health category, 56 items in the wellness sector and 49 products in the beauty aisle to see which ones stood out as Products to Watch.