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Womaness broadens retail footprint with Walmart

Walmart customers in a select stores nationwide and online can shop nine products from the brand.
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Womaness, the menopause focused brand for women, is now available at select Walmart stores across the nation. 

This retail expansion signifies the brand’s focus on bringing menopause products to women at an accessible and affordable manner, the company noted. 

“Women spend one third of their life in perimenopause and menopause,” said Womaness co-founder and CEO Sally Mueller. “That’s why our mission has and continues to be to change the conversation around this stage of life. To have a retail giant like Walmart join in on this mission means more women will have access to the products they need to not only address these often overlooked symptoms, but to also feel like their best self.”

[Related: Latest News in the Women's Health Category]

Womaness offers a range of products across the skin and body care, feminine care, sexual health and supplements categories that are cruelty-free and vegan, as well as dermatologist and allergy tested, per the brand. 

“At Womaness, our mission has always been to make solutions available and accessible to all women,” said co-founder Michelle Jacobs. “We are proud to launch at Walmart to reach women all across America in such a big way. We were the first to bring much needed attention to this overlooked category and will remain at the forefront of helping women age well.”

Walmart customers in a select 1,000 stores nationwide and online can shop nine products from the brand including Active Glow, Let Me Sleep, Me.No.Pause, The Works, Daily V Soothe, Coco Bliss, Let’s Neck (online only), Fountain of Glow (online only), Eye Opener (online only) and Overnight Magic (online only.)

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