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Target adds an assortment of affordable beauty products

More than 2,000 new products and nearly 50 brands are added to the assortment, many of which are priced under $20.
Gisselle
target x new beauty

There’s about to be a lot more variety in Target’s beauty aisles. 

More than 2,000 new products and nearly 50 brands are added to the assortment, many of which are priced under $20. 

“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” says Amanda Nusz, Target’s senior vice president of essentials and beauty. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics and fragrance. We can’t wait for shoppers to see the products and the prices — with items starting at just $1.29.”

[Related: Latest Inside Beauty News]

Including a mix of national and emerging brands, the retailer shared that it is also spotlighting companies with diverse founders, including female, Black and Latino. 

Some of the brands that will be on display at Target include Bubble Skincare, Clean Skin Club, Daise, Avene, Curology, Prequel, Being Frenshe, Kristin Ess, Neqi, Alodia and Camille Rose, among others. 

In addition, the retailer also will be showcasing K-beauty brands new to its shelves including Beauty of Joseon, Round Lab, Skin1004, Torriden, Mediheal and ma:nyo. 

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