Fragrance

Inside Beauty spoke to Morgan about her eponymous brand and retail partnership with Ulta Beauty.

Included in the new collection are seven fragrances that were inspired by memory and desire, the brand shared.

With this move, Ulta Beauty allows customers to locate and purchase their desired products at its nearby stores and utilize same-day pickup or delivery services.

More than 2,000 new products and nearly 50 brands are added to the assortment, many of which are priced under $20.

Inside Beauty spoke to Alex Irvin, founder of eCosmetics, about key trends for the upcoming year and the rise of social commerce in the beauty industry.

The new launch is inspired by the musician’s desire for scents that evoke memories and emotions.

Sephora announced the participants of its 2025 Accelerate incubator program, which span across hair care, makeup, skin care and fragrance categories.

Coty announced that Swarovski has signed a long-term beauty license that offers the opportunity to develop, produce and distribute a collection of fragrances.