Each & Every brings fine fragrance to deodorant space following Ulta Beauty expansion
Each & Every is rolling out a new brand identity that coincides with its nationwide expansion into Ulta Beauty.
The brand, known for its deodorant that contains a natural fragrance and clean formula, is debuting a new collection that redefines its products as body care essentials with a foundational fragrance.
Included in the new collection are seven fragrances that were inspired by memory and desire, the brand shared. The lineup includes:
- Sunday Morning (Lavender & Lemon): Contains notes of crisp herbal citrus made from Provencal Lavender and Italian Lemon.
- After Glow (Raspberry & Mandarin): Features a refreshing, sweet scent made from European Raspberry and Sicilian Mandarin.
- Eternal Summer (Coconut & Lime): Consists of notes of tropical Coconut and tart Italian Lime.
- This Love (Rose & Vanilla): Features flirty soft floral notes made with luscious French Rose and Madagascar Vanilla.
- Alone Time (Cedar & Vanilla): Contains a rich, warm and woody scent made with American Cedar and Madagascar Vanilla.
- Day Dream (Citrus & Vetiver): Features zesty, clean Italian Citrus and earthy Caribbean Vetiver notes.
- Nothing On (Fragrance Free): An Unscented and Fragrance Free product.
“Body care has become more than just functional, it’s the foundation of how you put yourself out into the world,” said Lauren Lovelady, founder and CEO of Each & Every. “Our customers are constantly telling us about how Each & Every makes them feel. Whether it makes them feel sexy for date night or takes them on an exotic escape, we want that first scent experience of their day to be one they can take pleasure in. We believe everyday scent should be as sophisticated as fine fragrance—curated, long-lasting, and designed to turn even the simplest rituals into moments of indulgence. With our expansion into Ulta Beauty, we're excited to bring this experience to even more people, helping them savor each & every moment.”
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To coincide with the new changes, Each & Every also shared some changes to its executive leadership. Alison Zimmerman—who previously held roles at Byredo, Marc Jacobs and Calvin Klein—will be taking over as the new head of marketing.
“Joining Each & Every at such a pivotal time is incredibly exciting,” said Alison Zimmermann, head of marketing at Each & Every. “The brand is redefining personal fragrance in the clean beauty space, and I’m eager to build on that momentum and expand our reach with digital-first storytelling, new brand activations, and OOH advertising. With this relaunch and Ulta Beauty expansion, we have a unique opportunity to introduce more consumers to a new, thoughtful way of experiencing scent. Sun or snow, or simply in your own skin, we want you to feel good without compromising on clean formula and lasting fragrance.”
Each & Every’s new natural fragrance deodorant collection is available at ulta.com, EachandEvery.com and on Amazon.com with a rollout at 1,255 Ulta Beauty stores nationwide in March.
