Coty adds 6 fragrances to the Adidas ‘Vibes’ line
Coty is broadening its portfolio of fragrances within the Adidas brand.
The company unveiled its new Vibes collection, which looks to address different occasions and needs of everyday life. The products are suitable for every person, including athletes and fashion forward active lifestyle consumers, the company said.
Inspired by the acknowledgement of the influence of scents on human emotions, the line consists of six eau de parfums crafted to elevate moods and emotional well-being, the company said.
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“In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing,” said Stefano Curti, chief brands officer for consumer beauty at Coty. “By merging cutting-edge fragrance formula with the 'Zeitgeist,' we at Coty keep innovating and pushing the boundaries in the world of fragrance.”
The collection includes the following lineup:
- Full Recharge: Inspired by the uplifting feeling of escape when going out into nature, it contains a fougere green scent that is combined with spearmint and cedarwood;
- Happy Feels: Drawing inspiration from positive vibes associated with a blissful summer day, it contains a floral aldehydic scent, as well as notes of grapefruit and jasmine;
- Chill Zone: Inspired by the relaxing feeling of keeping pressure away, it features an aromatic woody scent with notes of vanilla and lavender;
- Get Comfy: Drawing inspiration from the warm feeling of relaxing comfortably, it contains an ambery floral scent that is accompanied with notes of rose and sandalwood;
- Energy Drive: Inspired by the feeling of an unstoppable burst of energy, it contains an aromatic citrus scent with notes of orange and pink pepper; and
- Spark Up: Drawing inspiration from the energizing feeling of confidence to be the best, it contains a floral fruity scent accompanied with notes of lemon and freesia.
To promote the fragrances, Adidas shared that it will be partnering with its roster of brand ambassadors including singer and songwriter Ava Max, gymnast Nia Dennis and rising athlete Sasha Zoya, among others.
Consumers may purchase the line on Amazon.
