Swarovski turns to Coty for beauty market entry
Coty is adding a new brand to its extensive portfolio.
The company announced that crystal house Swarovski has signed a long-term beauty license that offers the opportunity to develop, produce and distribute a collection of fragrances.
“We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia,” said Jean Holtzmann, Coty chief brands officer prestige. “This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
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The new partnership enables Swarovski to enhance its brand presence and visibility in the beauty market and diversify its product offerings. In addition, it will bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality, the companies shared.
“Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury—a luxury that is creative, fun, colorful and joyfully extravagant—to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise,” said Michele Molon, Swarovski chief commercial officer. “Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”
The first offering under this licensing agreement is anticipated to launch in 2026.
