Ulta Beauty teams up with Lucky Partners on real-time product availability

Ulta Beauty is continuing to innovate the way consumers shop at its stores. 

The beauty retailer is teaming up with Lucky Partners on an initiative to make its in-store inventory available to view in real time at its nearest locations. 

With this move, Ulta Beauty allows customers to locate and purchase their desired makeup, skin care, hair care and fragrance products at its nearby stores and utilize its same-day pickup or delivery services. 

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"The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape," said Sneh Parmar, co-founder of Lucky. "As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it's crucial for brands to adapt and innovate. By integrating Ulta Beauty's in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice."

By partnering with Lucky, the retailer can connect directly with local stores to fulfill online orders, giving customers more convenient and faster options, the company said.