Billie Eilish enters next phase of fragrance growth with Your Turn
Billie Eilish is launching a new fragrance—Your Turn.
Inspired by the musician’s desire for scents that evoke memories and emotions, this new launch was created in partnership with beauty company Parlux.
Your Turn, inspired by Eilish’s admiration for dice, contains notes of bergamot peel, cardamom pod, ginger, velvet peach skin, jasmine, coconut water, Australian sandalwood and upcycled Sylvamber.
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"Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this," said Lori Singer, president of Parlux. "The process was a beautiful collaboration, from the juice creation to the bottle's design. We couldn't be more thrilled about what we've accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand."
Like other fragrances in the Billie Eilish portfolio, Your Turn is vegan, paraben-free and made with clean ingredients, the company said.
"Creating Your Turn with Billie was a journey of discovery," said Frank Voelkl, principal perfumer at Firmenich. "We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It's a fragrance that reflects Billie vision of individuality and uniqueness."
Available in four sizes— 100 ml for $90, 50 ml for $80, 30 ml for $70 and 10 ml for $28—Your Turn can be purchased online and will hit Ulta Beauty shelves beginning in the spring.
