Ariana Grande embarks on multi-fragrance launch with Lovenotes
Ariana Grande is taking consumers on an olfactory journey with a new collection of fragrances.
Lovenotes is a multi-fragrance line from the Grammy-winning singer and songwriter that was created in partnership with Luxe Brands.
With each fragrance, which will be available in exclusive releases across different regions, the collection looks to tell a tale of romance, seduction and intoxication.
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"I'm so excited for the launch of this fragrance collection that is so incredibly unique for me," says Grande. "It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Each of these stunningly crafted scents have been designed to evoke the many different moods and phases of Love. It is a celebration of love and intimacy of all beautiful kinds: romantic love, platonic love, self love. People from around the globe will be able to experience these little, unique, bottled messages of Love and know that somewhere else, not too, too far away, others are also feeling the whimsy of love, in their own individual way, while enjoying their own delicious and magical scent. I love how unifying this collection and drop feels and I hope it makes us all feel a little bit closer. This collection is a true love letter to all my fans out there, even the ones that are too far away to hug at this moment!"
The full collection includes:
- Pink Woods: A North American exclusive that opens with notes of Italian Bergamot. Featuring a divine woodiness from the back and heart that comes from vetiver and lotus flowers, it also includes tonka bean and cashmere woods with a subtle hint of cotton candy;
- Vanilla Suede: Available exclusively in the United Kingdom, the top notes include sandalwood and rice milk, and the back scents contain vanilla bean and liquid musk;
- Angels Kiss: Available across Europe, the fragrance contains notes of rich berries and rose water gelato. It also includes a blend of whipped musks and rose, as well as amber and blonde woods; and
- Pressed Petals: An Australian exclusive, it opens with notes of bergamot and lemon. Other scents include violet leaf, jasmine petals and lily paired with raspberry, sandalwood, amber and marshmallow.
"With over a decade of developing and creating iconic fragrances together that have resonated with consumers around the world, we were inspired to push the boundaries with a unique approach to this launch," explains Noreen Dodge, chief marketing officer and chief commercial officer of Luxe Brands. "Ariana is considered amongst an elite class of perfume innovators and this collection personifies Ari's passion and love for fragrance and creating beautiful products for her fans".
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Each fragrance part of the collection comes in an A-shaped glass bottle that is finished with a rose gold metalized plat that rests on the shoulder. The rose gold cap pays homage to Grande’s first original bottle fragrance.
The North American exclusive fragrance will be available at Ulta Beauty, Sephora and Sephora inside Kohl’s online on Sept. 15 and in stores on Sept. 27. It will launch in Canada on Sephora.com on Sept. 15 and at Shoppers Drug Mart on Sept. 29.
In the U.K. the exclusive scent will roll out to Boots on Aug. 14 with additional availability in the fall.
The Pan Europe fragrance will launch exclusively at Douglas and Nocibe in France on Aug. 19.
