Laura Mercier teams up with Obsess on Apple Vision Pro experience
Laura Mercier is entering the luxury beauty shopping platform available to Apple Vision Pro users.
Created in partnership with shopping platform and visionOS developer Obsess, the experience offers Apple Vision Pro users the ability to shop and explore products by category, as well as shoppable videos and interactive unboxing experiences.
Shoppers will be immersed in a design of their choice, which includes a New York boutique or Parisian atelier, where the latest products will be on display including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner and Extravagant Mascara.
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"The Laura Mercier app for Apple Vision Pro highlight's Infinite Reality's aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning" said Neha Singh, founder of Obsess and chief innovation officer for Infinite Reality. "Our expertise in creating highly visual, discovery-driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results."
The Laura Mercier experience is available for free on the App Store for Apple Vision Pro.
