Urban Skin Rx acquired by American Exchange Group

Urban Skin Rx, the clinical skin care brand that caters to diverse skin tones, has been acquired by American Exchange Group. 

Founded in 2010 by aesthetician Rachel Roff and led by CEO Victoria Payne, Urban Skin Rx’s products target such concerns as hyperpigmentation, dark marks and uneven skin tone. 

"Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skincare and wellness portfolio," said Alen Mamrout, CEO of American Exchange Group. "This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx's reach and impact. With our resources and expertise, we plan to grow the brand's direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships."

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American Exchange Group is the parent company to such brands as NatureWell, TXTUR, and Found Active, as well as clean beauty brand, Indie Lee. 

"This is a really exciting time for Urban Skin Rx," said Victoria Payne CEO of Urban Skin Rx. "As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of."

The Urban Skin Rx range is available at more than 2,000 major retail locations nationwide, including Target, Amazon, Ulta and Walmart.com.