Demi Lovato named brand partner for Caliwater

Caliwater, the cactus water hydration beverage line founded by actress Vanessa Hudgens and Oliver Trevena, has welcomed a new face to its team. 

The brand announced that Grammy-nominated singer and actress Demi Lovato has joined the company as a brand partner, investor and ambassador. 

As part of the partnership, Lovato will work with Caliwater to help inspire consumers everywhere to make mindful choices of the beverages they consume. 

[Related: Olly taps Ashley Graham as brand ambassador]

“We’re thrilled to have Demi Lovato join the Caliwater family,” said co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”

Sourced from the prickly pear cactus in the Sonoran Desert, Caliwater beverages contain five naturally occurring electrolytes, antioxidants and nutrients to aid in supporting hydration and other health benefits, per the brand. 

"I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants and essential nutrients that my body needs to stay healthy,” said Demi Lovato.