Olivia Rodrigo stars in Lancôme’s Drama Matte campaign
After announcing that global superstar Olivia Rodrigo has joined the Lancôme brand ambassador family, the beauty company has now unveiled a look at the musician’s first campaign.
Rodrigo is the new face of the Drama Matte campaign, which spotlights the L’Absolu Rouge Drama Matte lipsticks and coincides with the roll out for new shades and an upgraded formula.
Now featuring more lip care-focused ingredients, the revamped formula contains light-diffusing powdery pigments that deliver a cream-to-powder texture that glides onto the lips for a long-wearing matte finish.
In addition, the lipsticks also now contain ceramides for protection against dehydration by reinforcing the lip barrier, and grand rose extracts with a blend of active molecules from the heart of roses, the brand shared.
[Related: New Launches in the Lip Care Segment]
The new shades include:
- 205 Nude Frisson
- 206 Ecstatic Caramel
- 208 Exhilirating Brown
- 217 Nude Shot
- 222 Nude Frenergie
- 318 Rose Énergie
- 321 Rosemania
- 338 Espresso Rush
- 399 Haut en Pink
- 430 Plum Addiction
The classic shades sporting a brand-new formula include:
- 82 Rouge Pigalle
- 158 Red is Drama
- 196 French Touch
- 221 Dramatised Nude
- 230 Unleash the Drama
- 251 So Dramatic
- 271 Dramatically Me
- 274 French Tea
- 292 Overdramatic
Lancôme’s reformulated L’Absolu Rouge Drama Matte lipsticks are available for purchase online and at locations that carry the brand’s products.
