Pringles rolls out limited-edition flavors inspired by Miller Lite
Pringles is bringing the flavors of Miller Lite to the snack aisle with a limited-edition launch.
The two companies have come together to roll out the Pringles x Miller Lite chips, which channel the classic flavors associated with a cookout.
Ranging from Beer Can Chicken to Grilled Beer Brat, each flavor was inspired by the flavors and notes of grilled foods, the brands noted.
"At Pringles, we're dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans' cravings to the market, no matter the occasion," said Mauricio Jenkins, US head of marketing for Pringles. "That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note."
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Flavors in the launch include:
- Pringles x Miller Lite Beer Can Chicken: Combines the flavor of savory roasted chicken complete with notes of garlic and onion with the authentic flavor of the Original Light Beer.
- Pringles x Miller Lite Grilled Beer Brat: Has a smokey grilled brat flavor with notes of black pepper, caramelized onion and brown spice. The authentic flavor of the Original Light Beer comes through in a hoppy, malt beer aroma.
"Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?" said Ann Legan, vice president of marketing, Miller Family of Brands. "We know fans already infuse Miller Lite's iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them."
Consumers can find the Pringles x Miller Lite collaboration available at retailers nationwide beginning in May.
