Barilla relaunches Al Bronzo pasta line with help from Brooklyn Peltz Beckham

Barilla’s Al Bronzo pasta line is making a comeback with a packaging redesign and two new shapes. 

Now made in Italy, the line looks to highlight Barilla’s 148-year heritage of Italian craftsmanship with its traditional bronze-cut method. The pasta dough is microengraved for a porous surface that clings to sauce, per the company. 

To help spread this news, Barilla is teaming up with entrepreneur Brooklyn Peltz Beckham as a way to introduce American consumers to the art of Scarpetta—an Italian gesture of savoring every last drop of sauce. 

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“Barilla and I share a love for Italy and for bringing people together over food,” said Beckham. “My passion for Italian cuisine comes from my childhood—whether it was family vacations or watching my dad cook pasta at home, food was always at the heart of those moments of togetherness. And my love for food continues today as I cook Bolognese with my wife at home. That’s what’s so special about pasta, and what resonates so much to me about Barilla. It’s more than a meal—it’s a way to connect. Barilla’s rich heritage and commitment to quality is all about fostering that connection, and the way that Al Bronzo holds sauce perfectly brings back cherished memories and helps me create new ones with my own family."

The two new pasta cuts joining the portfolio are Fusilloni and Orecchiette. 

“The evolution of Al Bronzo reflects our commitment to innovation while honoring our Italian heritage,” said Angie Cotter, U.S. pasta category marketing director at Barilla. “Crafted in and imported from Italy, Al Bronzo is the result of 148 years of deep expertise and a passion for authentic pasta-making. This next chapter in our Al Bronzo story goes beyond pasta— it’s a celebration of Scarpetta, the cherished Italian tradition of savoring every last drop of sauce, made even more satisfying by our bronze-cut pasta’s rich texture and ability to perfectly hold sauce.”

Lastly, Al Bronzo now comes in a bag with a newly designed exterior that embodies its texture and highlights its renowned sauce-gripping ability.