Revlon names Dana Medema as president of North America

Revlon has named Dana Medema to the role of president, North America. 

Effective May 5, Medema will report directly to CEO, Michelle Peluso. 

“We are excited to welcome Dana to the Revlon team at this critical moment in our company’s history," Peluso. "Her impressive personal care background, combined with her strong leadership and global commercial and innovation experience make her the perfect fit as Revlon embarks on our next chapter of growth. Dana’s energy, passion and commitment to driving culture will be critical to our success.”

[Related: Catch Up on the Latest Executive Changes]

Geralyn Brieg, who joined Revlon as president, North America in 2023, will return to her corporate board work and support Medema’s transition through the month of May. 

Prior to joining Revlon, Medema served as the senior vice president and head of personal health in North America at Philips. She also held several key executive roles during her nearly 20-year career at Colgate-Palmolive. 

“On behalf of our Board, I want to thank Geralyn for the significant turnaround she drove during her time at Revlon," said Peluso. "Our business is stronger, our recent innovation is exceptional and our team and customer relationships are vastly improved, thanks to Geralyn. I am deeply appreciative of all that we accomplished in North America under Geralyn’s leadership.”